Want to be a captivating, magnetic or seductive presenter like the late Steve Jobs of Apple? Speaking with confident and able to enthrall your audience to take the desired action.
If you can afford, you should get Carmine Gallo's best-seller "The Presentation Secrets of Steve Jobs: How To Be Insanely Great in Front of Any Audience".
You get to find out how Steve Jobs crafted messages, presented ideas, generated excitement for a product or feature, delivered a memorable experience and created customer evangelists.
This 233-page book is break down into three main section or Gallo called it Act.
1. Create The Story
2. Deliver The Experience
3. Refine And Rehearse
From this book, you will find out that Steve Jobs planned his presentations in details.
He wrote descriptive taglines, created supporting slides, practicing demos and even proper lighting. on the day of the presentations.
As I have mentioned many a times before in this blog, to be an effective communicator or presenter, one needs to be well planned.
You should spend majority of your time in the planning stage.
Here are nine effective speaking and presentation skills from Steve Jobs found in this book:
1. Write short and simple attention-grabbing headline. Just one sentence is suffice.
Remember Steve Jobs' iPod presentation headline back in 2001?
“iPod. One thousand songs in your pocket”.
2. Inject excitement, enthusiasm and passion in your delivery.
3. Just use THREE key message in your presentation. And then elaborate these three messages, with supporting content (facts, stories, endorsements, etc).
4. Use metaphors and analogies to highlight your points.
5. Don't just talk, show. In other word, DEMONSTRATE. So your audience can experience it.
6. Element of surprise. If possible, you should share the presentation with key partners.
For instance, in 2005, when Jobs talked about Madonna’s albums on iTunes, the Queen of Pop herself suddenly appeared via a webcam and joked with Jobs.
7. Add credibility to your product or service with third-party reviews, testimonials or endorsements of your product.
8. Incorporate video clips in your presentation. Be they product reviews, customer endorsement or even a product advertisement.
9. Don't just stick to slides. Make use of flip-charts, whiteboards or even the physical product.
